“Destino Camaleón” with Víctor Portela, our Director of Marketing Planning and Strategy.
Víctor Portela, Director of Planning and Marketing Strategy, is the first guest on our new segment “Destino Camaleón,” hosted by Meli Torres on Capital Radio.
Víctor Portela, Director of Marketing Strategy at Culmia, appeared on the premiere of a new segment titled “Destino Camaleón” on the program *Inversión Inmobiliaria*, hosted by Meli Torres on Capital Radio. In this first episode, Víctor shared details about the significance of this new initiative, inspired by the chameleon’s ability to adapt to its environment, thus reflecting Culmia’s chameleon-like approach as a real estate platform. This metaphor illustrates how the company adapts to the needs of the market and its clients, tackling challenges with versatility and flexibility.
During the interview, Víctor Portela reviewed Culmia’s previous collaborations with the program, highlighting initiatives such as“Momentos Culminantes,” which explained the process of purchasing a new-construction home, and“Expedición Culmia,” in which company spokespeople shared their perspectives on current issues in the real estate sector. Each school year, Culmia has introduced new segments offering exclusive and relevant content for the audience.
This year, “Destino Camaleón” will focus on highlighting Culmia’s various business lines, with the goal of showing how the company approaches every aspect of the real estate sector. Through this segment, listeners will gain firsthand insight into the company’s versatility, as each month different Culmia representatives—including the CEO and other members of the executive committee—will share their experience and expertise on current topics in the industry.
Víctor explained that the chameleon perfectly symbolizes Culmia’s approach as a real estate platform, which has evolved from being a developer into a company capable of managing multiple lines of business, ranging from affordable housing to land management. Culmia’s adaptability is key to addressing any need in the real estate sector and offering solutions to its clients efficiently and flexibly.
What can we expect from this new section? According to Víctor, “Destino Camaleón” will feature Culmia professionals who will share their perspectives on current market trends, the challenges they face, and the innovations the company is driving. It’s a series that promises to continue surprising us and showcasing Culmia’s chameleon-like evolution!
