We spoke with Cristina Ontoso, Director of Sales, Marketing, and Communications at Culmia, about how to build a strong brand in the real estate sector and the importance of connecting with customers through sustainability, innovation, and experience.

In this episode of Destino Camaleón, we speak with Cristina Ontoso, Director of Sales and Marketing at Culmia. We discuss the role of marketing in the transformation of the real estate sector and how to build a strong brand in a highly competitive environment.

Cristina shares her professional journey, highlighting how she has grown within the industry and adapted to changes with a strategic vision. We explore topics such as the importance of the customer experience, the impact of sustainability on communication, and the key role of digitalization in connecting with new generations.

Discover how Culmia drives innovation in the residential market with a unique, people-centered value proposition.

Don’t miss this new episode of Destino Camaleón!

You can listen to it on our Spotify profile at the following link:
https://open.spotify.com/episode/6BZSsVDEzAmGHqR9yDyozk?si=bc99d62e29d14c4b