“Destino Camaleón” with Juan Carlos Urbano
Juan Carlos Urbano, Chief Financial Officer of Culmia, joins us for the third episode of our new segment on Capital Radio, “Destino Camaleón.”
In this episode of Destino Camaleón, Juan Carlos Urbano, Culmia’s Chief Financial Officer, explores how Culmia adapts to the financial market and its trends. At Culmia, we have the ability to change “color” like a chameleon, especially in times of economic crisis. Juan Carlos explains how his experience during the 2008 financial crisis prepared him to lead and adjust Culmia’s strategy in the face of a volatile market, learning lessons that are now strengthening the Spanish real estate sector.
Juan Carlos highlights the recent challenges in the real estate industry and Culmia’s role in public-private partnerships, particularly in the area of affordable housing. He discusses how Culmia has sought to innovate in financing structures for these projects, in line with the Community of Madrid’s Plan Vive, which facilitates capital raising. This approach has allowed the company to adapt to changing market needs and attract the attention of international investors.
When it comes to talent management, Juan Carlos emphasizes the importance of having committed and highly qualified professionals, and the challenge of keeping them motivated in an ever-changing business environment. Comparing the industry’s evolution in Spain with that of other European countries, he states that the Spanish real estate sector has developed a more solid and professional foundation thanks to past experiences.
Finally, he analyzes how Culmia has adapted its financial strategy in light of the current economic uncertainty. He explains the need for flexibility in operations and risk management, highlighting prudent debt management as a fundamental pillar for addressing future challenges. With a clear focus on financial sustainability, Juan Carlos believes that this flexible and rational approach is key to Culmia’s long-term stability.
Don’t miss this new episode of Destino Camaleón!



