• After filling out a brief questionnaire about their housing preferences, the user will receive a personalized video in which an avatar—acting as the developer’s sales representative—will provide tailored information about the Culmia development in which the user is interested.
• The developer enlisted the help of actress and TV host Vanesa Romero to promote this service; through this personalized experience, she explains to users what Culmia’s new project entails and its innovative way of providing information about its homes.
• In this way, Culmia builds closer relationships with its customers and prospects, enhancing their experience throughout the home-buying process by offering them a fully personalized experience.
• With this move, Culmia positions itself at the forefront of the latest innovations in artificial intelligence in the industry and advances its strategy to improve the customer experience.
September 27, 2023 — Culmia, Spain’s leading residential real estate project management platform, has launched a pioneering initiative in the real estate development sector. Using artificial intelligence, the developer will enhance the customer’s purchasing experience by creating hyper-personalized videos that provide users with individualized, real-time information about the features of their future home or points of interest in the area where its developments are located.
The process begins by attracting the user through digital advertising, after which the user fills out a brief questionnaire about their preferences regarding their home search. The customer will immediately receive a hyper-personalized video in which an avatar—acting as the developer’s sales representative—will provide personalized information about the Culmia development in which the user is interested.
The developer has enlisted the help of actress and TV host Vanesa Romero to promote this service; who, through this personalized experience, explains to users in detail what Culmia’s new marketing initiative entails and the innovative way in which the developer will now provide information about its homes.
The video, which will be created using artificial intelligence, will take into account all the variables previously shared by the customer so that they receive the necessary information throughout the purchasing process in a way that is surprising in its relevance and personalization. The user will receive personalized videos throughout the entire purchasing process, from the initial request for information to the final signing of the home purchase agreement.
Cristina Ontoso, CULMIA’s director of sales and marketing, notes that “Artificial Intelligence allows us to create that ‘wow’ factor for customers, thereby increasing brand recall, building customer loyalty, and presenting our housing offerings in a fresh and innovative way.”
He adds,“Hyper-personalization, combined with marketing, artificial intelligence, and real-time customer data, will enable Culmia to create content tailored to each customer—fully segmented and highly granular—allowing us to connect with customers in a more meaningful way.”
The campaign was carried out in collaboration with the agency Asombro Extremo, which is well-known in the industry for the role played by its founders, Marcos Amadeo and Julián Ávila—experts in driving innovation in the world of marketing and advertising through personalized experiences rooted in unique and disruptive technological resources.
To experience the service firsthand, we recommend you enjoy the personalized experience by clicking this link.
