Internal communication is communication directed at employees and arises in response to a company’s need to motivate, support, and build loyalty among its team. At Culmia, we wanted to give these initiatives a name; and so, Coolmia was born—a name linked to the brand that exudes modernity, relevance, and freshness .

But why Coolmia?

“COOL” is a term that represents modernity, and “MIA” is a term that indicates being part of a social group. Furthermore, the way it’s pronounced is very similar to our company’s name.

After coming up with a name for our internal communications, we decided to create a logo and an icon to represent the name:

Logo

Icon

In addition to the naming, we created“MuyCoolmia,” the company’s internal digital magazine. MuyCoolmia was created with the goal of documenting all of the company’s milestones, making employees feel involved in these initiatives, and, in turn, helping them get to know their colleagues and the other departments within our organization a little better.

How do we communicate this new internal milestone to the entire company?

We ran a phased teaser campaign over the course of a month to build anticipation and convey the freshness of the name Coolmia.

During these three phases, we used internal initiatives to gradually introduce each of the projects we had been working on. First, we introduced the Coolmia icon through vinyl decals in the offices, stickers we handed out to employees, and screensavers on computers and TV screens. In the second phase, we repeated the same process, but this time we unveiled the name “Coolmia” and celebrated with the entire company by placing a breakfast box at each workstation.

The mystery and the teaser phase didn’t end there. A few days later, we unveiled the name of our internal digital magazine, MuyCoomia. In the magazine, employees could find a wealth of interesting content, but above all, the highlight of the magazine was how some of our colleagues participated and introduced themselves to the company through video or written interviews.

Coolmia is a project to which everyone is devoting a great deal of effort and enthusiasm, and we will continue to work on it every day so that the company can grow more united than ever and continue to surprise with every move it makes.