- His responsibilities will also include the company’s customer service and communications functions.
- Ontoso has 17 years of experience at companies such as Vía Célere and Grupo Lar.
March 18, 2021—Culmia , one of Spain’s leading real estate developers, announces the appointment of Cristina Ontoso as its new Director of Sales, Marketing, Customer Service, and Communications. Ontoso, who has more than 17 years of national and international experience in the residential sector, will join the company’s Executive Committee.
Prior to joining Culmia, Cristina Ontoso held the same position at Vía Célere from 2010 to 2021, and played a key role in the company’s development, growth, and positioning, while also assisting in the integration process with the developer Aelca. Among other initiatives, she launched the first experiential and sensory office in Spain’s real estate sector, which, along with other initiatives and projects, earned the company the 2016 ASPRIMA-SIMA Award for “Best Marketing Strategy.”
Before joining Vía Célere, Ontoso served as Director of Marketing, Customer Service, and Communications at Grupo Lar, a role in which she defined the company’s local strategy and oversaw its implementation in the Mexican market.
In the words of Francisco Pérez, CEO of Culmia,“Cristina’s addition will allow us to enhance our sales capabilities and customer service and redouble our efforts in marketing and communications, thanks to a professional with a proven track record in the residential sector, both nationally and internationally.”
For her part, Cristina Ontoso stated that “it is an honor and an inspiration to be part of a project as exciting and long-standing as Culmia’s, and I hope to contribute to the company’s new phase of growth.”
Ontoso holds a Bachelor of Laws from Carlos III University and a Bachelor of Business Administration from the same institution. She has also completed a technical certification in marketing from the Center for Financial Studies and a diploma in Below-the-Line Marketing from the University of San Diego. She has also completed a General Management Program at IESE.
