This campaign is a type of “fake” outdoor advertising that involves creating videos with a realistic feel depicting something that isn’t actually happening in the real world. It is also known asFake Out of Home.

It is a fully digital campaign designed primarily to capture attention and go viral on social media.

What are we trying to achieve by creating a “Fake Out Home” campaign?

To set ourselves apart and focus on innovative initiatives during a time of year that is so saturated with all kinds of advertising.

• Build brand visibility and awareness
• Joining the trend of “fake” videos as an innovative move in the industry
• Alignment with Disruptive Marketing Techniques
• Creativity
• Increase user brand and product loyalty
• Reaching a Large Audience by Creating an Emotional Connection
• Be prompt by delivering the message quickly and directly
• Wishing someone a Merry Christmas in an original way
• Create engaging content to share on our social media platforms
• Viral marketing to attract new users.

What does our work involve?

We wanted the story to take place at one of our Culmia properties—in this case, on the facade of Culmia Harribitxi Donostia. This development boasts a prime location and is one of our premier projects.

We’ve put up a large banner on the building’s facade with a Christmas message and a QR code so that anyone passing by can scan it and watch the video right there.

The theme of the campaign is Christmas; we wanted to take advantage of this time of year to surprise our community with a message and visuals that will never cease to amaze.

What is a fake video?

The building will be covered by a giant banner featuring a Christmas greeting. When the video begins, the banner will fall to the ground, revealing enormous moving Christmas decorations that interact with one another.

Here you can watch the full commercial