- The company is unveiling a new brand identity designed to highlight the importance of buying a home as one of the major milestones in people’s lives.
- Culmia has worked with the consulting firm BrandFor, which has led and developed the company’s rebranding plan.
July 6, 2021 – Culmia, one of Spain’s leading real estate developers, is unveiling its new corporate identity to mark the beginning of a new phase in which it aims to combine its more than 8 years of experience in the market with the values of a leading company in the housing sector.
The new brand is based on the central idea that buying a home is one of the most important decisions in a person’s or family’s life, and that professional guidance is essential to successfully achieving that goal.
With the goal of highlighting the core strength of the business, the Culmia brand embodies the values of the people who are part of its organization—such as leadership, honesty, commitment, and vitality—while projecting a brand personality that is more direct, empathetic, and enthusiastic.
The rebranding plan was developed by the specialized consulting firm BrandFor, which has supported the company throughout the entire process of defining and implementing the plan.
The brand’s new tagline, “Destination: Your Home,” emphasizes the importance of building customer relationships based on trust and transparency, ensuring that customers feel supported from start to finish. The brand thus invites its customers to embark on a unique journey toward their new home.
According to Cristina Ontoso, Culmia’s Director of Sales and Marketing, “We are on a journey with a very special destination. We want to support our customers and provide them with solutions for what is undoubtedly one of the most important decisions of their lives. The new brand reflects this.”
The new brand identity stands out for its personality, which aims to balance energetic and emotional elements with a solid and reliable character, while also reflecting all aspects of a renewal process that draws on the expertise of more than 100 professionals and the more than 5,000 homes delivered nationwide.
