• Culmia has taken off with “Take Off Marketing,” an immersive event held at the Nomad Museum in Madrid, where it unveiled its new marketing and communication strategies and formats.
• During the event, the company presented new initiatives, tools, and content designed to reinforce its storytelling focused on supporting customers and its vision as a comprehensive platform for the residential market.
• The event brought together leading agencies specializing in influencer marketing and artificial intelligence applied to marketing, along with professionals from Culmia’s sales and marketing departments.

October 16, 2025 – Culmia, the real estate platform that brings together all the housing solutions available on the market, held its “Take Off Marketing” event at the Nomad Museum in Madrid, an experiential and innovative event at which he presented the new initiatives, tools, and content that will shape the next phase of its marketing and communications strategy, as part of its commitment to transforming the way it interacts with customers and stakeholders in the real estate sector.
The event took place in the museum’s immersive room, which was transformed into an airplane cockpit to simulate a full flight. Attendees “took off” alongside Alfonso de Bertodano, a pilot and psychologist specializing in overcoming the fear of flying, who served as the event’s host. During the “flight,” Culmia’s main initiatives and communication materials were presented, along with various presentations and panel discussions, before the experience concluded with a reenactment of the landing.
The event featured professionals from the real estate and marketing sectors. The panel discussion on the role of influencers in brand communication was moderated by Rocío Irisarri, executive producer at Tómatelo con Vino, and brought together top-tier speakers such as Sergio Barreda, CEO of Keepers; Garbiñe Abasolo, CEO of Thinketers; Javier García-Gallo, co-founder of Soy Olivia; and Guille Revilla, managing partner at Diza Consultores.
Meanwhile, the presentation on artificial intelligence applied to marketing featured a talk by Luis Movilla, director of branded content at Be a Lion, and the participation of the Virtual influencer Alba Renai.

Download the press release here