Yesterday, February 11, Culmia received the Real Estate Excellence Award. This initiative, organized by Capital Radio, aims to recognize the best and most outstanding company in the real estate sector.

The Capital Radio Awards seek to highlight the excellence achieved by the companies and the people who compose them, capable of enriching the country’s economy and generating a positive change in society during this year 2021.

This well-deserved recognition has been the result of everything we have done in this exciting and difficult 2021, as we faced the challenge of recovery after a complicated year following the Covid pandemic.

From Culmia we have faced the challenge of:

• Land investment of 450 million: Culmia has set a goal of revitalizing the national residential market and, to that end, has developed a strategic plan based on three major lines of business: build to sell, build-to-rent and affordable housing, with a planned investment of 450 million euros in land over the next four years, to launch about 20 developments in 2022—the equivalent of about 1,000 homes— and, starting in 2023, to deliver 1,700 units annually, of which 800 will be affordable housing, and of those, between 15% and 20% will be turnkey projects, from build-to-rent.

 

• Leading Portfolio in the Residential Sector: Culmia is one of the leading real estate developers in the residential segment in Spain. Since 2013, the company has delivered more than 5,000 homes throughout the country under the SDIN Residencial brand. This year, after eight years in the market, it unveiled its new corporate identity: a brand based on the central idea that buying a home is one of life’s most important decisions, and that professional guidance is essential to successfully achieving that goal.

 

• Full knowledge of the entire value chain: Culmia has the great advantage of being able to assume the entire production process of a real estate asset: from the search for land, urban transformation, to the choice of the architect and the development of the project, construction and marketing.

 

• Diversified and regionally focused residential assets: Its portfolio of properties currently on the market exceeds 4,000 homes spread throughout Spain. In addition, it owns a land portfolio with more than 2.4 million m² of buildable land and the potential to develop 15,000 homes. It is currently marketing some 75 developments representing 4,000 homes.

 

• A firm commitment to affordable housing and innovative models such as industrialized construction: The developer was recently awarded one of the lots under the Community of Madrid’s Plan Vive, which calls for the development of a housing complex with more than 1,700 units. The project will be carried out using an industrialized construction model, which will reduce completion times by up to 30%, ensure financial commitments are met, and cut construction waste by 60%, thereby lowering CO2 emissions.

 

• Active in Spain’s major urban development projects: And it has projects in some of the major development areas of our country’s largest cities, such as La Solana de Valdebebas, ARPO, Retamar de la Huerta, and Alcobendas Carriles Valgrande in Madrid, as well as in highly sought-after locations in Barcelona, Sant Cugat, Málaga, and Alicante.

 

• Commitment to its employees: The developer is committed to its people, which is why it has joined the international Vision Zero campaign, an ISSA initiative that brings a transformative approach to the field of prevention and encompasses three dimensions: safety, health, and well-being at all levels of work.

 

• Commitment to Sustainability: The company is also committed to sustainability; since 2015, it has required that all its developments meet a minimum energy efficiency rating of B. Its homes are built with high-quality materials designed to promote energy savings and ensure the comfort of its customers.

 

• Leading Team: The company has a multidisciplinary and experienced team in the real estate sector, comprising more than 100 professionals who work according to the values of leadership, honesty, commitment, and vitality.

 

• Commitment to Customer Service: Culmia cares about its customers and always strives to meet their needs by providing solutions tailored to their requests. It has a rating of 10 for purchase satisfaction and 9.6 for customer service.

 

• Launch of a new commercial brand: after the change of ownership of the company and the consequent strategic shift, Culmia has emerged with a new brand positioning under a clear value proposition: accompanying the customer on their way to a new home.

 

• The challenge of rebranding more than 60 real estate developments: the rebranding involved overcoming a major challenge in a very limited period of time. It involved renewing all the visual aspects of the developments related to the brand: from sales offices, exterior advertising, commercial documentation and everything that could be communicated to our stakeholders.

 

• A commitment to the most innovative marketing: Since the launch of the Culmia brand, the promotions have been equipped with all the necessary marketing tools for sales and lead generation, while communication channels on social media have been established by implementing innovative strategies such as voice-based content through audio platforms.