February 11, 2022 – Yesterday, February 11, Culmia received the Real Estate Excellence Award. An initiative promoted by Capital Radio with the aim of recognizing the best and most outstanding company in the real estate sector.

The Capital Radio Awards seek to highlight the excellence achieved by the companies and the people who compose them, capable of enriching the country’s economy and generating a positive change in society during this year 2021.

This well-deserved recognition has been the result of everything we have done in this exciting and difficult 2021, as we faced the challenge of recovery after a complicated year following the Covid pandemic.

From Culmia we have faced the challenge of:

• 450 million investment in land: Culmia has set itself the objective of energizing the national residential market and therefore has a strategic plan based on three main lines of business: build to sell, build to rent and affordable housing. It plans to invest 450 million euros in land over the next four years, to launch some 20 developments by 2022 – the equivalent of some 1,000 homes – and to deliver 1,700 units per year from 2023, of which 800 will be affordable housing units, of which between 15% and 20% will be turnkey build to rent projects.
• Leading residential portfolio: Culmia is one of the leading real estate developers in the residential segment in Spain. Since 2013, the company has delivered more than 5,000 homes nationwide under the SDIN Residencial brand. This year, after 8 in the market, it has presented its new corporate identity: a brand based on the central idea of buying a home as one of the most important decisions in life and in which a professional accompaniment is essential to complete that goal satisfactorily.
• Full knowledge of the entire value chain: Culmia has the great advantage of being able to assume the entire production process of a real estate asset: from the search for land, urban transformation, to the choice of the architect and the development of the project, construction and marketing.
• Diversified and regionalized residential assets: Its portfolio in commercialization exceeds 4,000 homes throughout Spain. In addition, it has a land portfolio with more than 2.4 million m² of buildable land and the potential to develop 15,000 homes. It is currently marketing some 75 developments representing 4,000 homes.
• A firm commitment to affordable housing and innovative models such as industrialization: The developer has recently been awarded one of the lots of the Community of Madrid’s Plan Vive, which contemplates the development of a park of more than 1,700 homes. Its execution will be through the industrialized construction model, which will reduce delivery times by up to 30%, comply with financial commitments and reduce by 60% the waste generated in the works, thus reducing CO2 emissions.
• Present in the main urban developments in Spain: It has projects in some of the main development areas of the major cities in our country, such as La Solana de Valdebebas, ARPO, Retamar de la Huerta or Alcobendas Carriles Valgrande in Madrid, or in highly demanded locations in Barcelona, Sant Cugat, Malaga or Alicante.
• Commitment to its professionals: The promoter is committed to people, which is why it has joined the international Vision Zero campaign, an ISSA initiative that brings a transformative approach to the area of prevention and covers three dimensions: safety, health and well-being at all levels of the workplace.
• Commitment to sustainability: It is also committed to sustainability, since 2015 it has established that all its promotions must have a minimum energy efficiency of B. And its homes are built with noble materials seeking energy savings and comfort for its customers.
• Leading team: The company has a multidisciplinary and experienced team in the real estate sector with more than one hundred professionals who work under the values of leadership, honesty, commitment and vitality.
• Commitment to customer service: Culmia cares about its customers and always tries to satisfy their needs by providing them with solutions adapted to their demands. It has a 10 in purchase satisfaction and a 9.6 in customer service.
• Launch of a new commercial brand: after the change of ownership of the company and the consequent strategic shift, Culmia has emerged with a new brand positioning under a clear value proposition: accompanying the customer on their way to a new home.
• The challenge of rebranding more than 60 real estate developments: the rebranding involved overcoming a major challenge in a very limited period of time. It involved renewing all the visual aspects of the developments related to the brand: from sales offices, exterior advertising, commercial documentation and everything that could be communicated to our stakeholders.
• Commitment to the most innovative marketing: after the birth of the Culmia brand, promotions have been equipped with all the necessary marketing tools for commercialization and lead capture, while communication channels have been established in social media, implementing innovative channel strategies such as voice, through audio platforms.