• The Fotocasa Pro 2024 Awards celebrate innovation in the real estate sector and include a total of eight categories.
• Culmia has received the award in the category ‘Best Business Strategy’ for its project ‘Cementing the foundations of Culmia through differential marketing actions’.
• Cristina Ontoso, Commercial and Marketing Director of Culmia, received the award today at the awards ceremony held at the Teatro Magno in Madrid.

October 23, 2024- Culmia, the real estate platform that integrally concentrates the market’s housing solutions, has received the Fotocasa Pro 2024 Award in the category ‘Best Business Strategy’ for its project ‘Cementing the foundations of Culmia through differential marketing actions’, where it has presented a wide range of marketing actions that add value to the real estate sector while differentiating the Culmia experience.

The Fotocasa Pro 2024 Awards celebrate innovation in the real estate sector and include a total of eight categories for participation. In this case, the category ‘Best Business Strategy’ recognizes those initiatives related to advertising campaigns, marketing actions, tools, procedures, sales techniques or projects that promote innovation in the company, as well as in the sector in which it operates.

Cristina Ontoso, Culmia’s Sales and Marketing Director, attended the awards ceremony held today at the Teatro Magno in Madrid on behalf of the company to receive the award.

During his speech at the event, he highlighted the great work of the marketing team through differential actions that, since 2021, have managed to consolidate Culmia’s position in the sector as a benchmark company: “We are very proud to receive this award, which symbolizes the recognition of our effort and constant commitment to excellence, and the validation of our strategy focused on innovation and quality in the service we provide”.

The project ‘Cementing Culmia’s foundations through differential marketing actions’ includes numerous initiatives developed by the platform, the results of which have been reflected in the brand awareness report through which

Culmia was found to have increased its awareness by 2%, while its main competitors increased their awareness by 1%.

Among the actions carried out by the company, which represent just some of the many initiatives launched to strengthen its positioning in the sector, it is worth highlighting Culmia Fest, a series of musical experiences in Culmia’s show apartments with acoustic concerts featuring renowned artists from the music scene; Vitamina Home, an interior design project created together with interior designer VG Living within the framework of Casa Decor; Culmia Challenges, an initiative that associates celebrities with disruptive experiences in Culmia’s own developments; Encuentros #KM0, a series of conversations between professionals from the company’s Management Committee and renowned industry experts on the future of real estate; Culmia City Tour, a series of videos by influencer Sebastián Gallego where he showcases the different destinations where Culmia has developments; Si las paredes hablasen, a series of humorous sketches with actor Juan Luis González Fernández depicting typical situations in the home-buying process; and Momentos Culminantes, a section of Capital Radio’s Real Estate Investment program where Culmia’s experts accompany clients on the home-buying journey.

In addition, as a result of the third anniversary of the new Culmia brand, the company has also produced a documentary that, under the name ‘Make the difference, how to create a brand through differential actions’, details all the different differential actions carried out by the marketing team through various visibility plans, betting on a creative and differential content strategy through various platforms. You can view it by clicking here.

We recommend you read this press release by listening to our playlist ‘Destino, tu hogar’.