{"id":34182,"date":"2026-05-16T17:49:42","date_gmt":"2026-05-16T15:49:42","guid":{"rendered":"https:\/\/www.culmia.com\/es\/?p=34182"},"modified":"2026-06-26T09:27:46","modified_gmt":"2026-06-26T07:27:46","slug":"iii-informe-del-viaje-del-comprador-en-espana","status":"publish","type":"post","link":"https:\/\/www.culmia.com\/es\/blog\/iii-informe-del-viaje-del-comprador-en-espana\/","title":{"rendered":"III Informe del viaje del comprador en Espa\u00f1a"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1726.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><img decoding=\"async\" class=\"alignnone wp-image-34183 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/06\/Diseno-sin-titulo-15.jpg\" alt=\"\" width=\"1152\" height=\"928\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/06\/Diseno-sin-titulo-15-200x161.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/06\/Diseno-sin-titulo-15-300x242.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/06\/Diseno-sin-titulo-15-400x322.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/06\/Diseno-sin-titulo-15-600x483.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/06\/Diseno-sin-titulo-15-768x619.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/06\/Diseno-sin-titulo-15-800x644.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/06\/Diseno-sin-titulo-15-1024x825.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/06\/Diseno-sin-titulo-15.jpg 1152w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/><\/p>\n<p class=\"isSelectedEnd\">Actualizamos la informaci\u00f3n con las \u00faltimas tendencias del mercado residencial en Espa\u00f1a e incorporamos los resultados del III Informe del Viaje del Comprador de Vivienda. En esta edici\u00f3n, ponemos el foco en las personas mayores y su relaci\u00f3n con la vivienda, analizando sus necesidades, prioridades y expectativas en un contexto marcado por el envejecimiento de la poblaci\u00f3n.<\/p>\n<ul>\n<li>\u00bfQu\u00e9 factores influyen en la decisi\u00f3n de compra de vivienda entre los mayores de 55 a\u00f1os?<\/li>\n<li>\u00bfC\u00f3mo buscan informaci\u00f3n y qu\u00e9 canales utilizan durante el proceso de compra?<\/li>\n<li>\u00bfQu\u00e9 aspectos valoran m\u00e1s en una vivienda: accesibilidad, eficiencia energ\u00e9tica, ubicaci\u00f3n o servicios?<\/li>\n<li>\u00bfC\u00f3mo imaginan las personas mayores la vivienda ideal para las pr\u00f3ximas etapas de su vida?<\/li>\n<\/ul>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-animated culmia-btn-primary \" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_gradient_top_color:var(--awb-custom_color_20);--button_gradient_bottom_color:var(--awb-custom_color_20);--button_gradient_top_color_hover:var(--awb-custom_color_19);--button_gradient_bottom_color_hover:var(--awb-custom_color_19);--button_padding-right:16px;--button_padding-left:16px;--button_margin-top:40px;--button_margin-bottom:40px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.8\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/06\/III-Informe-Viaje-Comprador-de-Vivienda.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descargar Informe<\/span><i class=\"icon-16Download awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":34184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223],"tags":[],"class_list":["post-34182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informes"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts\/34182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/comments?post=34182"}],"version-history":[{"count":4,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts\/34182\/revisions"}],"predecessor-version":[{"id":34374,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts\/34182\/revisions\/34374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/media\/34184"}],"wp:attachment":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/media?parent=34182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/categories?post=34182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/tags?post=34182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}