{"id":27273,"date":"2025-10-16T13:28:35","date_gmt":"2025-10-16T11:28:35","guid":{"rendered":"https:\/\/www.culmia.com\/es\/?p=27273"},"modified":"2026-01-19T11:19:26","modified_gmt":"2026-01-19T10:19:26","slug":"impulso-estrategia-de-marca-para-liderar-transformacion-mercado-residencial","status":"publish","type":"post","link":"https:\/\/www.culmia.com\/es\/blog\/impulso-estrategia-de-marca-para-liderar-transformacion-mercado-residencial\/","title":{"rendered":"Culmia impulsa su estrategia de marca para liderar la transformaci\u00f3n del mercado residencial"},"content":{"rendered":"<ul>\n<li>Culmia ha despegado con<strong> Take Off Marketing, un evento inmersivo celebrado en el Museo Nomad de Madrid<\/strong>, donde ha revelado sus nuevas estrategias y formatos de marketing y comunicaci\u00f3n.<\/li>\n<li>Durante el evento, la compa\u00f1\u00eda ha<strong> presentado nuevas acciones, herramientas y contenidos con los que refuerzan su storytelling de acompa\u00f1amiento al cliente y su visi\u00f3n como plataforma integral del mercado residencial.<\/strong><\/li>\n<li>El evento ha reunido a destacadas<strong> agencias especializadas en influencer marketing y en inteligencia artificial aplicada al marketing<\/strong>, junto a profesionales del \u00e1rea comercial y de marketing de Culmia.<\/li>\n<\/ul>\n<p><strong>16 de octubre de 2025<\/strong> - <strong>Culmia,<\/strong> la plataforma inmobiliaria que concentra \u00edntegramente las soluciones de vivienda del mercado, <strong>ha celebrado en el Museo Nomad de Madrid su evento Take Off Marketing,<\/strong> un encuentro experiencial e innovador en el que ha dado a conocer los<strong> nuevas acciones, herramientas y contenidos que marcar\u00e1n la pr\u00f3xima etapa de su estrategia de marketing y comunicaci\u00f3n,<\/strong> en su apuesta por transformar la forma de relacionarse con el cliente y sus grupos de inter\u00e9s en el <a href=\"https:\/\/www.culmia.com\/es\/analisis-prevision-mercado-inmobiliario-2025\/\">sector inmobiliario.<\/a><br \/>\nEl evento ha tenido lugar en la sala inmersiva del museo, que se ha transformado en la cabina de un avi\u00f3n para simular un vuelo completo. Los asistentes han \u201cdespegado\u201d junto a Alfonso de Bertodano, piloto y psic\u00f3logo especializado en la superaci\u00f3n del miedo a volar, quien ejerci\u00f3 como conductor del encuentro. Durante el \u201cvuelo\u201d,<strong> se han presentado las principales acciones y materiales de comunicaci\u00f3n de Culmia,<\/strong> as\u00ed como distintas ponencias y mesas redondas, antes de culminar la experiencia con una recreaci\u00f3n del aterrizaje.<br \/>\nLa jornada ha contado con la participaci\u00f3n de <strong>profesionales del sector inmobiliario y del marketing.<\/strong> La mesa sobre el papel de los influencers en la comunicaci\u00f3n de marca estuvo moderada por Roc\u00edo Irisarri, productora ejecutiva en T\u00f3matelo con Vino, y reuni\u00f3 a ponentes de primer nivel como Sergio Barreda, CEO de Keepers; Garbi\u00f1e Abasolo, CEO de Thinketers; Javier Garc\u00eda-Gallo, cofundador de Soy Olivia; Guille Revilla, socio director en Diza Consultores.<br \/>\nPor su parte, la <strong>ponencia sobre inteligencia artificial aplicada al marketing<\/strong> ha contado con la intervenci\u00f3n de Luis Movilla, director de branded content en Be a Lion, y la participaci\u00f3n de la <strong>influencer virtual Alba Renai.<\/strong><\/p>\n<p><a href=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/NdP_Culmia-redefine-el-marketing-inmobiliario-con-una-experiencia-inmersiva-en-el-Nomad-Museo.pdf\" target=\"_blank\" rel=\"noopener\">Descarga la nota de prensa aqu\u00ed<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-27279 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-scaled.jpg\" alt=\"Take Off Marketing\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-27278 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-scaled.jpg\" alt=\"Alfonoso de Bertodano\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><img decoding=\"async\" class=\"alignnone wp-image-27280 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-scaled.jpg\" alt=\"Take Off Marketing de Culmia\" width=\"1706\" height=\"2560\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-200x300.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-400x600.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-600x900.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-683x1024.jpg 683w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-768x1152.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-800x1200.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-1024x1536.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-1200x1800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-1365x2048.jpg 1365w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-scaled.jpg 1706w\" sizes=\"(max-width: 1706px) 100vw, 1706px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-27274 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-scaled.jpg\" alt=\"Jes\u00fas Bono\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-27275 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-scaled.jpg\" alt=\"V\u00edctor Portela\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-27276 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-scaled.jpg\" alt=\"Ponencia de IA\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-27277 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-scaled.jpg\" alt=\"Equipo Culmia\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Culmia ha despegado con Take Off Marketing, un evento inmersivo &#8230;<\/p>\n","protected":false},"author":15,"featured_media":27279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,1306],"tags":[],"class_list":["post-27273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-culmia"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts\/27273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/comments?post=27273"}],"version-history":[{"count":11,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts\/27273\/revisions"}],"predecessor-version":[{"id":28167,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts\/27273\/revisions\/28167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/media\/27279"}],"wp:attachment":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/media?parent=27273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/categories?post=27273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/tags?post=27273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}