{"id":27273,"date":"2025-10-16T13:28:35","date_gmt":"2025-10-16T11:28:35","guid":{"rendered":"https:\/\/www.culmia.com\/es\/?p=27273"},"modified":"2026-01-19T11:19:26","modified_gmt":"2026-01-19T10:19:26","slug":"impulso-estrategia-de-marca-para-liderar-transformacion-mercado-residencial","status":"publish","type":"post","link":"https:\/\/www.culmia.com\/es\/blog\/impulso-estrategia-de-marca-para-liderar-transformacion-mercado-residencial\/","title":{"rendered":"Culmia impulsa su estrategia de marca para liderar la transformaci\u00f3n del mercado residencial"},"content":{"rendered":"<ul> <li>Culmia ha despegado con<strong> Take Off Marketing, un evento inmersivo celebrado en el Museo Nomad de Madrid<\/strong>, donde ha revelado sus nuevas estrategias y formatos de marketing y comunicaci\u00f3n.<\/li> <li>Durante el evento, la compa\u00f1\u00eda ha<strong> presentado nuevas acciones, herramientas y contenidos con los que refuerzan su storytelling de acompa\u00f1amiento al cliente y su visi\u00f3n como plataforma integral del mercado residencial.<\/strong><\/li> <li>El evento ha reunido a destacadas<strong> agencias especializadas en influencer marketing y en inteligencia artificial aplicada al marketing<\/strong>, junto a profesionales del \u00e1rea comercial y de marketing de Culmia.<\/li> <\/ul> <p><strong>16 de octubre de 2025<\/strong> - <strong>Culmia,<\/strong> la plataforma inmobiliaria que concentra \u00edntegramente las soluciones de vivienda del mercado, <strong>ha celebrado en el Museo Nomad de Madrid su evento Take Off Marketing,<\/strong> un encuentro experiencial e innovador en el que ha dado a conocer los<strong> nuevas acciones, herramientas y contenidos que marcar\u00e1n la pr\u00f3xima etapa de su estrategia de marketing y comunicaci\u00f3n,<\/strong> en su apuesta por transformar la forma de relacionarse con el cliente y sus grupos de inter\u00e9s en el <a href=\"https:\/\/www.culmia.com\/es\/analisis-prevision-mercado-inmobiliario-2025\/\">sector inmobiliario.<\/a><br \/> El evento ha tenido lugar en la sala inmersiva del museo, que se ha transformado en la cabina de un avi\u00f3n para simular un vuelo completo. Los asistentes han \u201cdespegado\u201d junto a Alfonso de Bertodano, piloto y psic\u00f3logo especializado en la superaci\u00f3n del miedo a volar, quien ejerci\u00f3 como conductor del encuentro. Durante el \u201cvuelo\u201d,<strong> se han presentado las principales acciones y materiales de comunicaci\u00f3n de Culmia,<\/strong> as\u00ed como distintas ponencias y mesas redondas, antes de culminar la experiencia con una recreaci\u00f3n del aterrizaje.<br \/> La jornada ha contado con la participaci\u00f3n de <strong>profesionales del sector inmobiliario y del marketing.<\/strong> La mesa sobre el papel de los influencers en la comunicaci\u00f3n de marca estuvo moderada por Roc\u00edo Irisarri, productora ejecutiva en T\u00f3matelo con Vino, y reuni\u00f3 a ponentes de primer nivel como Sergio Barreda, CEO de Keepers; Garbi\u00f1e Abasolo, CEO de Thinketers; Javier Garc\u00eda-Gallo, cofundador de Soy Olivia; Guille Revilla, socio director en Diza Consultores.<br \/> Por su parte, la <strong>ponencia sobre inteligencia artificial aplicada al marketing<\/strong> ha contado con la intervenci\u00f3n de Luis Movilla, director de branded content en Be a Lion, y la participaci\u00f3n de la <strong>influencer virtual Alba Renai.<\/strong><\/p> <p><a href=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/NdP_Culmia-redefine-el-marketing-inmobiliario-con-una-experiencia-inmersiva-en-el-Nomad-Museo.pdf\" target=\"_blank\" rel=\"noopener\">Descarga la nota de prensa aqu\u00ed<\/a><\/p> <p><img decoding=\"async\" class=\"alignnone wp-image-27279 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-scaled.jpg\" alt=\"Take Off Marketing\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0396-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p> <p><img decoding=\"async\" class=\"alignnone wp-image-27278 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-scaled.jpg\" alt=\"Alfonoso de Bertodano\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0167-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><img decoding=\"async\" class=\"alignnone wp-image-27280 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-scaled.jpg\" alt=\"Take Off Marketing de Culmia\" width=\"1706\" height=\"2560\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-200x300.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-400x600.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-600x900.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-683x1024.jpg 683w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-768x1152.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-800x1200.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-1024x1536.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-1200x1800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-1365x2048.jpg 1365w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0553-scaled.jpg 1706w\" sizes=\"(max-width: 1706px) 100vw, 1706px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-27274 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-scaled.jpg\" alt=\"Jes\u00fas Bono\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0622-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-27275 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-scaled.jpg\" alt=\"V\u00edctor Portela\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0827-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-27276 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-scaled.jpg\" alt=\"Ponencia de IA\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_0894-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-27277 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-scaled.jpg\" alt=\"Equipo Culmia\" width=\"2560\" height=\"1706\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-200x133.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-300x200.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-400x267.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-600x400.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-768x512.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-800x533.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-1024x683.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-1200x800.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-1536x1024.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2025\/10\/IMG_1071-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Culmia ha despegado con Take Off Marketing, un evento inmersivo &#8230;<\/p>\n","protected":false},"author":15,"featured_media":27279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,1306],"tags":[],"class_list":["post-27273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-culmia"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts\/27273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/comments?post=27273"}],"version-history":[{"count":11,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts\/27273\/revisions"}],"predecessor-version":[{"id":28167,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/posts\/27273\/revisions\/28167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/media\/27279"}],"wp:attachment":[{"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/media?parent=27273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/categories?post=27273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.culmia.com\/es\/wp-json\/wp\/v2\/tags?post=27273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}