{"id":33120,"date":"2026-05-22T11:34:36","date_gmt":"2026-05-22T09:34:36","guid":{"rendered":"https:\/\/www.culmia.com\/blog\/reconocimiento\/culmia-awarded-at-the-asprima-sima-2026-awards-for-its-marketing-strategy-with-culmia-escape\/"},"modified":"2026-05-22T11:34:36","modified_gmt":"2026-05-22T09:34:36","slug":"culmia-awarded-at-the-asprima-sima-2026-awards-for-its-marketing-strategy-with-culmia-escape","status":"publish","type":"reconocimiento","link":"https:\/\/www.culmia.com\/en\/blog\/reconocimiento\/culmia-awarded-at-the-asprima-sima-2026-awards-for-its-marketing-strategy-with-culmia-escape\/","title":{"rendered":"Culmia, awarded at the ASPRIMA-SIMA 2026 Awards for its marketing strategy with &#8216;Culmia Escape&#8217;."},"content":{"rendered":"<ul>\n<li>The Awards, held within the framework of SIMA &#8211; Living Conference &#038; Expo, highlight and reward the best initiatives in the sector, promoting innovation, sustainability and quality in housing construction and development.<\/li>\n<li>Culmia was also a finalist in the categories of &#8216;Urban Regeneration&#8217; for its participation in the project Culmia Arbeyal (Gij\u00f3n), developed together with VIAVETUS Ingenieros and \u00c1lvarez y Valle Arquitectos, and in the category &#8216;Best Real Estate Performance in Housing&#8217;, with the project Culmia Harribitxi (San Sebasti\u00e1n), developed together with FIARK Arquitectos.<\/li>\n<li>Cristina Ontoso, Commercial and Marketing Director at Culmia collected the award yesterday at the awards ceremony held at La Real F\u00e1brica de Tapices in Madrid.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-33101 size-full\" src=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166.jpg\" alt=\"\" width=\"1600\" height=\"1200\" title=\"\" srcset=\"https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166-200x150.jpg 200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166-300x225.jpg 300w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166-400x300.jpg 400w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166-600x450.jpg 600w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166-768x576.jpg 768w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166-800x600.jpg 800w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166-1024x768.jpg 1024w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166-1200x900.jpg 1200w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166-1536x1152.jpg 1536w, https:\/\/www.culmia.com\/wp-content\/uploads\/2026\/05\/IMG_5166.jpg 1600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong>May 22, 2026<\/strong> &#8211; Culmia, the real estate platform that integrally concentrates housing solutions in the market, has been awarded in the category of <strong>&#8216;Best Marketing Strategy in the real estate sector&#8217;<\/strong> at the ASPRIMA-SIMA 2026 Awards for its <strong>&#8216;Culmia Escape&#8217;<\/strong> project <strong>,<\/strong> developed together with BE A LION.<\/p>\n<p>The company was also a finalist in two real estate development categories: <strong>&#8216;Urban regeneration&#8217;,<\/strong> with the Culmia Arbeyal project (Gij\u00f3n), developed together with VIAVETUS Ingenieros and \u00c1lvarez y Valle Arquitectos, and <strong>&#8216;Best real estate housing project&#8217;,<\/strong> with Culmia Harribitxi (San Sebasti\u00e1n), developed together with FIARK Arquitectos.<\/p>\n<p>Culmia Escape&#8217; is a brand entertainment action that transforms the way of connecting with customers through a reality-type experience presented by Joaqu\u00edn Prats. In it, participants live an escape room inside a house, overcoming tests, challenges and riddles to reach a final outcome with an economic prize, aimed at facilitating access to housing. <\/p>\n<p>The project reinforces Culmia&#8217;s commitment to creativity, differentiation and the construction of a brand that connects through emotion, exploring new ways of communicating the value of housing and its developments.<\/p>\n<p>In the company&#8217;s own words, this recognition consolidates its commitment to innovation in real estate marketing and to the development of experiences that bring the residential product to new audiences through closer, more participatory and experiential formats.<\/p>\n<p>Culmia&#8217;s Marketing team, together with the collaboration of BE A LION, has been key in the development of this initiative, which joins other actions recognized in the sector for their innovative nature.<\/p>\n<p>The ASPRIMA-SIMA Awards were held at the Real F\u00e1brica de Tapices in Madrid, in an event that brought together the main players in the real estate sector.<\/p>\n<p><strong>About Culmia<\/strong><br \/>\nCulmia is the real estate platform that integrally concentrates housing solutions in the market, with a proposal based on quality, sustainability and innovation in the development of residential projects.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-33120","reconocimiento","type-reconocimiento","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.culmia.com\/en\/wp-json\/wp\/v2\/reconocimiento\/33120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.culmia.com\/en\/wp-json\/wp\/v2\/reconocimiento"}],"about":[{"href":"https:\/\/www.culmia.com\/en\/wp-json\/wp\/v2\/types\/reconocimiento"}],"wp:attachment":[{"href":"https:\/\/www.culmia.com\/en\/wp-json\/wp\/v2\/media?parent=33120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}