Culmia develops its new brand based on supporting the customer all the way

07 of July of 2021

• The company has a new brand identity with which it aims to highlight the importance of buying a home as one of the major milestones in people's lives.
• Culmia has worked with the consultancy BrandFor, which has led and developed the company's rebranding.

6 July 2021. Culmia, one of Spain's leading real estate developers, presents its new corporate identity to begin a new phase in which it aims to combine its experience of more than 8 years in the market with the values of a leading company in the housing sector.

The new brand is based on the central idea that buying a home is one of the most important decisions in a person's or family's life, and that professional support is essential to successfully complete this goal.

With the aim of highlighting the core strength of the business, the Culmia brand represents the values of the people who are part of its organisation, such as leadership, honesty, commitment and vitality, while giving a more direct, empathetic and enthusiastic brand personality.

The rebranding plan has been developed by the specialised consultancy BrandFor, which has accompanied the company throughout the definition and execution process.

The new claim that accompanies the brand, "Destination: your home", develops the importance of building relationships with the customer based on trust and transparency, making them feel that they are supported from the beginning to the end of the process. The brand thus invites its customers to take a unique journey to their new home.

For Cristina Ontoso, Sales and Marketing Director of Culmia, "we are immersed in a journey with a very special destination. We want to accompany and provide solutions to our customers in what is undoubtedly one of the most important decisions in their lives. The new brand reflects this."

The new naming stands out for its personality which aims to balance energy and emotional traits, with a solid and reliable character, while reflecting all aspects of a process of renewal that draws on the expertise of more than 100 professionals and more than 5,000 homes delivered throughout the country.