Actions and events that make a difference
Initiatives that bring us closer to you
At Culmia, we create events and actions that allow us to connect directly with you. Through various initiatives, we seek to share our values, projects and news, always with the aim of building a close and transparent relationship. Our goal is to make a difference, know the path that has allowed us to position ourselves as one of the real estate platforms of reference.
Culmia Fest
Cycle of acoustic and private concerts held in Culmia homes. The action was recognized as one of Actualidad Económica’s 100 best ideas in 2022.
With this initiative we connected emotionally with customers through music, creating unique experiences in spaces such as terraces, rooftops or interiors. An original way to present Culmia homes in the different provinces where it is present and share memorable moments.
Culmia Challenges
A group of celebrities facing challenges in Culmia housing. An action awarded at the ASPRIMA-SIMA 2025 awards.
Culmia Challenges was an experiential action that invited well-known public figures to face fun challenges in Culmia promotions in different areas of the country.
Jorge Fernández, Fran Perea and Miki Nadal, guided by Luján Argüelles, through creative and dynamic tests -such as cooking, decorating or improvising a monologue-, presented the houses and the area in which they were located.
Culmia Escape
Culmia Escape, the reality show where the connection between couples is everything.
Challenges, tension, laughter… and a grand final prize of €10,000 at stake. All presented by Joaquín Prat, who accompanies you in this unique experience full of surprises, excitement and unforgettable moments. Discover which couple manages to overcome each test, who shows greater complicity and how two finalists also win €1,000 each. A dynamic, fun and energetic format that will keep you hooked from the first minute. Don’t miss it, because every challenge counts and every detail adds up!
The Chameleon’s Journey
El Viaje del Camaleón: conversations on the move with Nacho Pla on the future of housing
The Chameleon’s Journey is Culmia’s new interview series that invites you to discover the real estate sector from a different perspective: on wheels. In each episode, Nacho Pla shares a journey with members of Culmia’s management committee to have sincere and unfiltered conversations about the great challenges of the sector and the opportunities that are transforming the way we live. A talk on the move, direct and with a chameleon-like vision of the future of the sector and urban life.
Chameleons for Spain
A journey through our promotions by Irene Junquera.
Camaleones por España is an original series of Culmia presented by Irene Junquera, in which we explore different cities and corners of the country to discover how we live and how we want to live.
In each episode, we go into a Culmia development to learn about its environment, its design and the lifestyle that surrounds it, showing that a home is much more than a place: it is a way to enjoy, connect and belong. A close, inspiring and colorful tour through the different ways of living that Culmia offers throughout Spain.
SPA-PELEO
The first bureaucratic spa in history.
Spa-Peleo is Culmia’s new format to start the week with calm, clarity and a smile. Because yes, buying a home can be a complex process… but it can also be a calm (and even fun) experience. Every Monday, MarIA Paz, our peace agent, comes to Culmia’s networks to translate the most complicated terms and concepts of the real estate world into simple, useful and humorous messages.
From the mortgage to the reservation, through the most common doubts, at Spa-Peleo we transform stress into serenity and questions into clear answers. Relax, breathe and get ready to enjoy the journey to your new home. Because Mondays are now about peace… and Culmia!
Vitamin Home
A space designed to fill you with positive energy and make you feel good.
Can you imagine coming home and being able to feel the sand on the beach? That moment in connection with nature that relaxes you and charges you with energy? Being able to sleep on the clouds at sunset or take a shower in a waterfall surrounded by palm trees? A positive space that conquers your senses and invites you to be happy. An apartment with current trends: the identification of the home as a space of happiness and the appropriate rationalization of space.
Vitamina Home was the first project carried out by a developer in Casa Decor 2022, a space designed by the interior design studio VG Living and for which we were recognized by the Sima-Asprima Award for the best marketing strategy in the real estate sector.
Coffee Secrets
Francisco Perez
In the first episode of Secretos de Café, journalist Goyo González talks with Francisco Pérez, CEO of Culmia. With a close conversation and a good cup of coffee, we discover more about his professional career, his vision of the sector and his personal side.
Pablo Mendez
In this episode of Secretos de Café, journalist Goyo González talks to Pablo Méndez, Director of Investment and Land Management at Culmia, to learn how he faces the challenges of identifying investment opportunities and his understanding of land development.
Almudena Corbella
In this third episode of Secretos de Café, journalist Goyo González talks to Almudena Corbella, Director of People and Organization at Culmia, to learn a little more about corporate culture, the value of taking care of the human team.
Juan Manuel Borrás
In this fourth episode of Secretos de Café, journalist Goyo González talks to Juan Manuel Borrás, Chief Operating Officer of Culmia, to learn about the main operational challenges of the company, and, between sips, a little more about his personal story.
The Voice of the Chameleon with David Amor
The Voice of the Chameleon with David Amor
Francisco Pérez and Sergio Gutiérrez
In this first episode of La Voz del Camaleón, we talk to Francisco Pérez Medina, CEO of Culmia, and Sergio Gutiérrez, co-founder of Excellence Real Estate Circle, about the transformation and adaptation of the real estate sector.
Cristina Ontoso and Diego Antoñanzas
With Cristina Ontoso, sales and marketing director of Culmia, and Diego Antoñanza, speaker and executive coach, we discuss the relationship between marketing and sales in today’s world.
Pablo Méndez and Alberto Sánchez
With Pablo Méndez Rodríguez, Director of Investment and Land Management at Culmia, and Alberto Sánchez, lawyer and content creator, we discuss topics such as investments, living, law and social networks.
Juan Carlos Urbano and Pascual Ariño
With Juan Carlos Urbano, CFO of Culmia, and Pascual Ariño, investor and communicator, we talked about co-investment and affordable housing.
Jaume Borràs and Máximo Caballero
In this episode of La Voz del Camaleón, we talk to Jaume Borràs Barber, Business Director at Culmia, and Máximo Caballero Pozo, architect and content creator, about affordable housing developments.
Juan Manuel Borrás and María Pérez
In this episode we talk to Juan Manuel Borrás González, operations director of Culmia, and María Pérez, energy consultant, about energy efficiency and sustainability in the real estate sector.
Gema Muñiz and Alexandra Delagado
In this episode of La Voz del Camaleón, David Amor talks with Gema Muñiz and Alexandra Delgado about how regulation impacts affordable housing, sustainability and responsible urbanism.
Almudena Corbella and Beatriz Gómez
In this episode of La Voz del Camaleón, David Amor talks to Almudena Corbella and Beatriz Gómez about talent retention and human resources management.
Anna Guanter and Ana Lozano
In this episode of La Voz del Camaleón, David Amor talks to Anna Guanter and Ana Lozano about innovation in real estate and new trends in project development.
Victor Portela and La Forte
In this episode we talk with La Forte and Victor Portela about 360º marketing strategies, influencer marketing and effective communication to strengthen the brand and connect with new audiences.
Culmia Encuentro KM0
People who decide to move forward, to continue, to discover… are born with an adventurous spirit. And the fact is that walking towards our destiny we learn, we test ourselves and we get to know ourselves better.
What we do today brings us closer to where we want to be tomorrow. If you don’t climb mountains, reach peaks… you will never be able to enjoy the landscape.
What will be our #destination today?
Urban Developments
Two great professionals in the housing sector have a lot to say about large urban development projects. They are Carmen Panadero, President of WIRES and Francisco Pérez, CEO of Culmia.
Industrialization
To talk about industrialization in this KM0 Meeting we have Miguel Pinto, Director of Clúster de la Edificación and Juan Manuel Borras, Operations Director of Culmia. Don’t miss it!
Build To Rent
In this meeting we addressed the Build To Rent model, a key market trend. We did it from Matadero Madrid, together with Beatriz Toribio, real estate expert, and Pablo Méndez, Director of Investment and Land Management at Culmia.
Consumer demand
Our Vitamina Home Space at Casa Decor hosted a new KM0 Meeting on consumer demand, with the participation of Pedro Soria (TINSA) and Cristina Ontoso, Commercial and Marketing Director at Culmia.
Voices of Culmia
A touching selection that celebrates the most endearing and everyday moments of our lives.
A space that celebrates the most intimate and universal moments of life: childhood, family and home. Each audio is a short story that touches deep and everyday emotions. Ideal for listening, remembering and feeling. An invitation to reconnect with what really matters.
Culmia House Tour
In Culmia House Tour we invite the influencer Alfonso (@asempe) to tour our developments in an innovative and close way.
Through a dynamic house tour style format, Alfonso shows the spaces, details and experiences offered by our homes, bringing the Culmia lifestyle to a wider audience and in a different way than usual.
Sarrià
Essència Sarrià, premium development with 12 spacious homes, terraces, penthouses with solarium, swimming pool and parking spaces. It stands out for its respect for the natural environment and a carefully designed orientation to offer the best views, combining sustainability, design and comfort in a privileged location.
Azahara Poniente
Culmia Azahara Poniente is a development of 70 homes of 2, 3 and 4 bedrooms, with garage and storage room. Distributed in a modern building with five portals, they have large terraces, swimming pool, playground and excellent interior layout, differentiating day and night area for comfort and spaciousness.
Science Park
Culmia Ciencias Park offers 239 homes of 3 and 4 bedrooms with terrace, garage and storage room. The development includes a swimming pool, children’s area, Social Club, Kids Space, Coworking, Gym, bicycle parking and Smart Box, a smart mailbox that allows you to receive packages without being at home, designed for the whole family.
Can Batllori
Culmia Can Batllori is a new development in the neighborhood of Sant Josep in Hospitalet de Llobregat, consisting of 62 homes with terrace, garage, storage room, commercial premises, communal pool, solarium, Smart Box space, Cardioprotected space and large common areas.
The Homebuyer’s Journey
An unparalleled experience so that the illusion you feel will never go away.
Our journey begins! El Viaje Del Comprador, with Ines Arroyo, is a series of videos where we tell you everything you need to know about buying a home. In this first one, we start the search and selection process.
Events
At Culmia we believe in the power of shared ideas. That is why we organize and participate in events that bring together experts, institutions and citizens to reflect on the major challenges facing the real estate sector. Each meeting is an opportunity to promote innovative solutions, encourage dialogue and build together a more accessible, sustainable and humane housing model. Spaces where collaboration becomes action and commitment to people guides every conversation.
Affordable Housing Events
Desafío Vivir MAD
Culmia presented the Affordable Housing in Spain Report together with GAD3 at the Desafío Vivir event. Experts from the sector analyzed the challenges of affordable renting and discussed possible solutions in a day with presentations and a round table, held at CaixaBank’s All in One space in Madrid.
Living BCN Challenge
Culmia presented the first “Report on Affordable Housing in Catalonia”, prepared together with GAD3 and the Institut Cerdà. The study analyzes the situation of the residential market in the region and proposes solutions to improve access to housing, betting on a fairer, more sustainable and people-centered model.
Occupational Risk Prevention Events
I Edition of the Safety and Health Awards
We celebrated the I Edition of the Culmia Health and Safety Awards, within the framework of the conference “New challenges in the development sector in terms of Health and Safety”. A meeting to reflect on the importance of prevention and recognize best practices in the sector.
II Edition Safety and Health Awards
The 2nd Edition of the Culmia Health and Safety Awards brought together professionals from the sector to analyze the new challenges in prevention and safety. During the event, the efforts and best practices of companies and professionals committed to safer and healthier work environments were recognized.
III Edition of the Safety and Health Awards
The III Edition of Culmia’s Health and Safety Awards, held at the Madrid College of Architects, highlighted the importance of leadership and attitude in safety, recognizing the best practices of companies and professionals committed to safer and healthier work environments.
IV Edition of the Safety and Health Awards
The IV Edition of Culmia’s Health and Safety Awards, held at Espacio Loop21 in Madrid, focused on the theme “The Journey to the Challenge”, highlighting how the ORP department faces and overcomes daily challenges to ensure employee safety. During the event, best practices in health and safety were recognized, awarding prizes to site teams, health and safety coordinators, and promotion managers.
UPM Real Estate Degree Events
Company Day 2023
In 2023, Culmia celebrated the Companies Day together with the ASPRIMA-UPM Real Estate Degree in Madrid, under the “House of Connections” day, bringing the professional world closer to the students. The day included talks, diversity dynamics and a Jamming Show, promoting employability and networking in the real estate sector.
Company Day 2024
Culmia celebrated the Companies Day with the students of the Real Estate Degree of the UPM under the day “Open Your Mind”, approaching the real estate sector and its professional opportunities. The day included a visit to the PlanVive project in Getafe, talks with the Management Committee and industry experts, and closed with a lively cocktail to promote networking and training of future professionals.
Company Day 2025
Culmia celebrated the Business Day with the students of the UPM Real Estate Degree, under the slogan “Be Different”, focused on creativity, because it is not seeing what no one has seen yet, it is thinking what no one has thought about what everyone sees”. The day included talks by alumni, teamwork dynamics and creative activities, closing with a networking cocktail for future professionals.
Other Events
Culmia presented its Own Health and Sustainability Certificates at the IKONO hall, in an experiential event. These certificates establish key criteria to be applied in 25,000 homes by 2030, positioning Culmia as the first major developer to integrate health into the design of more conscious, responsible and humane homes.
New brand CULMIA
Culmia presented its new corporate identity, reflecting experience, closeness and commitment. Under the claim “Destino, tu hogar” (Destination, your home), it reinforces its role as a guide in home buying. The rebranding, developed with BrandFor, conveys leadership, honesty and empathy, consolidating a more human brand, direct and connected with people.
